Blue Ivy Trademark

Saturday, February 11, 2012

Beyonce and Jay-Z are probably one step ahead of those who would like to exploit them, their new baby, and their baby’s name.

The couple is said to filed an application with the U.S. Patent and Trademark Office to protect their month-old baby's name and reserve it for future use. A family law attorney commented that this is the right path to take for the celebrities to avoid third parties to sell the family what is rightfully theirs, also to forestall competitors from using the name and earning money from it, exploiting the child in the process. This is really the step to take as two unrelated designers unknown to the couple attempted to trademark products with Blue Ivy’s name just days after the celebrity baby was born. The US PTO declined such applications saying that the name belongs to a famous child and consumers might mistake the products to belong and/or affiliated with the family even if it is not.

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